Techno Energy – A consistent image that supports development
#audit #strategy #product #image #branding
client: Techno Energy sp. z o. o
project team: Iza Brola-Cieśluk, Katarzyna Bukowska-Wcisło
Working on the project for Techno Energy was a unique experience that allowed us to see the power of engineering and precision of production up close. We had the opportunity to look behind the scenes of the company's operations - to see monumental large hardening furnaces and heavy machinery creating steel elements with incredible precision. This impression of strength and advanced technology became the inspiration for creating promotional materials that fully reflect the character and values of Techno Energy.
We support the acquisition of new markets
For Techno Energy, we have prepared comprehensive marketing solutions that have allowed the company to effectively enter the international market. We have developed a professional product catalog, taking care of every stage of its creation - from concept, through graphic design, to final printing. Thanks to this, the company has received a tool that not only presents the offer in a transparent way, but also builds a professional brand image in the eyes of customers and business partners.
We selected a simple, modern font that highlights the technical nature and technological advancement of Techno Energy, strengthening the consistency of the brand's visual communication.
Our cooperation with Techno Energy also included the modernization of the website and the preparation of a detailed promotional campaign strategy for key markets. The implemented solutions allowed the company to increase its visibility and reach potential customers more effectively, both domestically and abroad. As a result, Techno Energy gained a coherent image, modern marketing materials and solid foundations for further development on the international market.
A strategy that drives development
The honest severity of steel
In the visual materials for Techno Energy, we focused on photos that emphasize the raw nature of steel – a material that symbolizes durability and reliability. This was complemented by the choice of red as the main color, which emanates energy, strength and dynamics. Thanks to this, we created visual communication that perfectly reflects the character and values of the brand.
What did we do?
We combined a strategic approach with creative solutions to strengthen the company's position on the German and French markets.
Material Designs
We designed brand communication materials: catalogues, photos, videos and various printed materials.
Promotional film production
From story boards through supervision, editing, to finished materials.
Professional photoshoot
We organized and supervised the photo shoot.