Proplast PVC Tiles – Durability that builds the future

#strategy #product #innovation

client: Proplast Sp. z o. o.

design team: Katarzyna Bukowska-Wcisło

Comprehensive promotional materials were created for Proplast, which emphasize the brand's key values: durability, innovation and ecological responsibility.

How did we support the development of Proplast and the promotion of their PVC tiles?

Proplast is a company with a vision of the future – their recycled PVC tiles are a combination of functionality and ecology that transform our interiors. They contacted us with a request for comprehensive support in creating a new visual identification and promoting floor tiles. Our goal was not only to refresh the brand's image, but also to support sales and increase awareness of the product on the market.

We designed a new visual identity, refreshing the logo and giving it a modern, professional character. Thanks to this, the brand better communicates its key values, which are ecology, quality and durability.

Brand strategy and image refresh

We have created animations and advertising films that effectively attract attention and increase the recognition of the Proplast brand. Thanks to our work, the company has gained visual materials that stand out with their aesthetics and convey the key values of the brand in an attractive way.

Promotional materials and sales tools

We have created comprehensive printed materials – product catalogues, leaflets and detailed user manuals that help customers better understand the advantages of PVC tiles. Additionally, we have introduced updated packaging that is not only environmentally friendly, but also optimised for logistics and easy to recycle.

What did we do?

We combined a strategic approach with creative solutions to strengthen the company's position on the German and French markets.

Corporate Identity

We designed the entire visual sphere of the brand, identification, website, catalogues, films and social media materials

Promotional film production

We designed the entire visual sphere of the brand: website, catalogs, films and social media materials.

Professional photoshoot